The Agency


Federica Trotta Mureau and Danilo Falà are a creative duo who seamlessly blend the elegance of design with the power of visual storytelling. Founders of Mia Production Agency, a creative production company specializing in luxury brand content and visual communication, their shared vision and expertise have made them leaders in delivering exclusive projects that span fashion, art, photography, and narrative.
Federica, the creative director and an unrelenting trend and inspiration seeker, is the driving force behind the artistic and conceptual direction of their projects. Her passion for books and paper is reflected in the meticulous attention to detail, especially in the production of Mia Le Journal, her renowned coffee table book that delves into intimacy, beauty, and visual art. Her curiosity constantly leads her to explore new places and cultures, creating authentic carnets de voyage where aesthetics and design merge to tell visionary and unique stories.
Danilo, photographer and associate editor of Mia Le Journal, is the visual soul of the duo. With a refined and emotionally engaging photographic style, he captures the essence of his subjects, transforming each shot into a profound and authentic visual narrative. His international experience and ongoing creative exploration fuel each project, making his images both powerful and elegant.
Together, Federica and Danilo built Mia Production Agency to merge their passion for photography, design, and visual communication, creating content that combines aesthetics, innovation, and storytelling. The agency works with some of the most prestigious luxury brands, producing content that goes beyond visuals, leaving a lasting and meaningful imprint on the luxury world.
Today, Federica and Danilo continue their creative journey between Milan, Paris, and New York, constantly pushing boundaries and searching for new ways to express their vision.
Inside the agency Elisabetta Cavatorta works as a stylist.  In almost twenty-year career in the world of fashion, she first approached photography and casting direction, to then definitively direct her artistic capacity to styling. Elisabetta has been contributor for a long time to several Italian and international fashion magazines until she met the duo Federica & Danilo, founders of Mia Le Journal magazine, and it was love at the first sight. She soon became Editor at Large for Italy and Europe and now she spends most of the time creating between pages new fantastic stories whit wonderful clothes and amazing models.
Carmen Palumbo, Graphic Editor of Mia Le Journal. She joined the Mia Production team in september 2018, after her degree in fashion styling, as fashion assistant. After she will take care of the graphic design of the magazine Mia Le Journal and of the projects. Finally, in April 2022, she become also Junior Art Director at the side of Federica Trotta Mureau.
Marina Micuccio, Editorial Production Coordinator & Artist Relations Manager of Mia Le Journal . She is the youngest one of the team, she become a member of Mia Production team in 2020, after her degree in fashion styling. She will work on photoshoots as a Editorial Production Coordinator and for the magazine as a Contents Scouting. Finally, now she become also Production Coordinator of Mia Production team, taking care of all the planning since the beginning.

The Mission

Our mission is to support high-quality brands in authenticating their aesthetic style.

We do this using a proprietary, integrated and contemporary approach to brand visualization that involves future-ready storytelling and tailor-made content. An important part of our strategic vision is MIA Le Journal, our magazine, which offers an editorial and graphic style that makes use of illustration and photography to highlight luxury, lifestyle, fashion and design throughout its pages, without commercial interruptions.

The work done by MIA Production Agency for its clients is often derived from inspiration coming from MIA La Boutique a highly curated collection that takes the best of the best from around the world to make many of the editorial spaces from MIA Le Journal come to life in a series of select accessories.

With us at the helm, you can rest assured that every aspect of your shoot will run like clockwork. Work will be completed on time and to budget as well as to the highest standards. From start to finish we’ve got it under control.


Work with us

We produce and run diverse projects all over the world. So, whatever you need from your campaign and budget, we can help. We have extensive experience in managing a wide range of jobs, involving everything from fashion, product, digital content, video, and celebrities.

As a full service production company, we have the capacity to handle every aspect of your project, including creative development, of photographic campaigns, layout of books and catalogs. We have a bit of a confession too …

We are obsessive. We check and double-check everything. And then have a last run through one more time. We are professional problem solvers and nitty-gritty highlighters.

Our team

Mia Production Agency is always looking for talented, enthusiastic and committed people to talk to about roles at the agency. Please send us your details and any links you would like us to look at and we will come back to you as soon as possible to discover if Mia Production Agency is the right place for you to develop your image.


Planning

Creative development

Story telling - Moodboard

Talent booking - Fee negotiation for talent

Casting models

Location scouting

Budget

Travel arrangements

Equipment logistics

Budget management

Location permits

Shoot insurance

On set

On-set producers

Studio hire - Equipment

Team - Photography - Art direction - Styling,

Video - 3d - Graphic design - Editing - Post production.

Catering for cast and crew